I have trained many people how to sell, but I believe that is different than a natural ability. I will rarely buy something when the salesperson is pushing me. If I am walking through a mall and someone wants me to sample their product or service, I will smile and walk quickly away. Personally, I don't look at that as selling but plain obnoxious.
If you are interested in a humorous look on how NOT to sell, I wrote a blog post about it a few months ago called 10 Ways To Guarantee You Do NOT Make A Sale. Have a look here to get some valid tips on what NOT to do.
Selling is a way of life. As a public speaker, if I am not confident, passionate, and trustworthy, the audience will not "buy" it. You need to believe in what you are saying and you will be heard. People need to believe in YOU-- you need to 'sell' yourself first.
So, do you learn that? Are you born with it?
That is the question!
My father told me that in the 1930's he tried subsidize his income by going door-to-door selling Jiffy Baking Mix. The cost was five cents a box. He said he never sold one box and became discouraged very quickly. It was the Dirty Thirties!
Yet, through his gentle demeanor and gracious personality, he became a great salesman. No, he was never "in" sales but you believed him when he spoke to you. You knew he was telling the truth. As a young girl, I observed this and realized that by listening to people, really listening, it created compassion in you and a desire to help them. That is basically what selling is -- understanding the needs of your client and fulfilling them.
A Funny Story
|One of our stores|
A few days later, they returned to pick up the jewelry we repaired. I waited until they were at the door leaving the store and I said, "Aren't you forgetting something?"
"No, I don't think so," she said with a question mark.
"Your ring." I smiled.
There was that look again. I said "Would you like to try it on?"
She did. She loved it even more. I looked at her hubby and said "Make me an offer." He did, I paused for about 15 seconds......( would have sold it for $500 less than he offered). Then I held out my hand and said "Sold."
Learn how to listen to your client
Listen to what your customer wants, don't push them into wanting it. Intimidation will make most people run away with great speed. That lady wanted the ring but I assumed she didn't want to ask her hubby for it -- I did it for her and everybody was happy!
Are you a natural born sales person? Are you intimidated by pushy sales people?